Social Web Ecosystem » Website http://socialwebecosystem.com Exploring Interactive Marketing and the Social Web Landscape Tue, 27 Oct 2009 13:52:00 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 New Calphalon.com Website Launches http://socialwebecosystem.com/new-calphalon-com-website-launches http://socialwebecosystem.com/new-calphalon-com-website-launches#comments Sat, 19 Sep 2009 17:32:00 +0000 Bert DuMars http://socialmediaecosystem.dreamhosters.com/new-calphalon-com-website-launches

We launched the new Calphalon.com website today, September 19, 2009.

The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from BazaarVoice and advanced where-to-buy services from Channel Intelligence.

The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted at Rackspace.

Kamie McHenry-Eckert was the lead Calphalon E-Marketing Manager and Imran Khan was the lead Corporate E-Business Program Manager on the project.

We are thrilled and excited to unveil this next generation website and look forward to its continued evolution.

]]> http://socialwebecosystem.com/new-calphalon-com-website-launches/feed 0 Efficient Website Redesigns: 6 Tactics to Guide Your Process http://socialwebecosystem.com/efficient-website-redesigns-6-tactics-to-guide-your-process http://socialwebecosystem.com/efficient-website-redesigns-6-tactics-to-guide-your-process#comments Wed, 29 Jul 2009 20:04:00 +0000 Bert DuMars http://socialmediaecosystem.dreamhosters.com/efficient-website-redesigns-6-tactics-to-guide-your-process I was interviewed for the MarketingSherpa article: Efficient Website Redesigns: 6 Tactics to Guide Your Process a few weeks back and the article came out very well.

Please read down to the bottom of the article for some great resources for your website redesign efforts.

Here are the 6 Tactics:

  1. Get user feedback from online surveys
  2. Analyze click-stream data
  3. Work from a well-defined brand strategy
  4. Assign at least one (Full-Time) in-house person to oversee the project
  5. Focus redesign on improving common problems
  6. Aim to satisfy the majority of visitors
]]> http://socialwebecosystem.com/efficient-website-redesigns-6-tactics-to-guide-your-process/feed 3 New Graco Baby Website Launches http://socialwebecosystem.com/new-graco-baby-website-launches http://socialwebecosystem.com/new-graco-baby-website-launches#comments Sat, 20 Dec 2008 04:04:00 +0000 Bert DuMars http://socialmediaecosystem.dreamhosters.com/new-graco-baby-website-launches Tonight we launched the next generation of our Graco Baby Website. This was a collaboration between Newell Rubbermaid and LBi. A lot of people from the Graco Brand, Corporate E-Business Team and LBi put in months of hard work to bring this new website to life. It was a huge accomplishment for the entire team.

We also launched a redesign of our Graco Baby Blog that integrated design elements from the New Graco Baby website.

We are all very excited that we were able to launch prior to the holidays.

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