Category Archives: Website

New Calphalon.com Website Launches

Written on September 19, 2009 by Bert DuMars in Calphalon, LBi, Microsoft, Newell Rubbermaid, Website
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We launched the new Calphalon.com website today, September 19, 2009.
The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from BazaarVoice and advanced where-to-buy services from Channel Intelligence.
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted [...]

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Efficient Website Redesigns: 6 Tactics to Guide Your Process

Written on July 29, 2009 by Bert DuMars in Website, brand strategy, interactive marketing, internet, redesign
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I was interviewed for the MarketingSherpa article: Efficient Website Redesigns: 6 Tactics to Guide Your Process a few weeks back and the article came out very well.
Please read down to the bottom of the article for some great resources for your website redesign efforts.
Here are the 6 Tactics:

Get user feedback from online surveys
Analyze click-stream data
Work [...]

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New Graco Baby Website Launches

Written on December 19, 2008 by Bert DuMars in Graco, LBi, Newell Rubbermaid, Website, blog, interactive marketing, internet
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Tonight we launched the next generation of our Graco Baby Website. This was a collaboration between Newell Rubbermaid and LBi. A lot of people from the Graco Brand, Corporate E-Business Team and LBi put in months of hard work to bring this new website to life. It was a huge accomplishment for [...]

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