Category Archives: web 2.0

New Rubbermaid.com Launches

Written on September 17, 2009 by Bert DuMars in BazaarVoice, Channel Intelligence, Commission Junction, LBi, Microsoft, Rubbermaid, ecommerce, web 2.0
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We launched the new Rubbermaid.com website last night, September 16, 2009.
The new design is focused on home organization solutions and integrates consumer generated product reviews from BazaarVoice, advanced where-to-buy services from Channel Intelligence, and affiliate marketing services from Commission Junction (@CJnetwork).
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce [...]

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How and When to Incorporate Social Media Into Your Next PR Program

Written on June 9, 2009 by Bert DuMars in PRSA, marketing, public relations, public speaking, social media, social web, web 2.0, webinar
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I was part of a Public Relations Society of America (PRSA) (@PRSA) webinar today, June 9, 2009 from 3PM to 4PM EST – How and When to Incorporate Social Media into your next PR Program.
The webinar panel included the following industry experts:

Moderator – Peter Himler is an award winning public relations industry veteran. He is [...]

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Fun Findings In The Twitter Ecosystem

Written on December 1, 2008 by Bert DuMars in apps, blog, ecosystem, services, social media, twitter, web 2.0
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I spent some time exploring the Twitter ecosystem over the Thanksgiving holiday and the past couple of weeks and found some fun, interesting and very useful Twitter tools and information sources:

The first is Julia Roy’s, A Digital Girl Blog show Tweet Week. She delivers a quick overview of the week on Twitter including gossip, [...]

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ScobleizerTV – The Half Life Of An Online Conversation

Written on November 23, 2008 by Bert DuMars in blog, content, social media, twitter, web 2.0
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This is an insightful perspective on how long conversation subjects last today by Robert Scoble. “Our systems are making the half life of a conversation shorter and more difficult to search and find” and “Comments increase the half life of any given conversation” are important concepts to understand as blogging and micro-blogging evolve. [...]

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Mobile’s Role in Eighth Mass Media

Written on November 22, 2008 by Bert DuMars in interactive marketing, internet, social media, web 2.0
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This is an excellent presentation on the power of social media and the networking effect.
Mobile’s Role in Eighth Mass Media
View SlideShare presentation or Upload your own. (tags: mobile media)

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TAG – Technology Association of Georgia Speaking Engagement

Written on November 17, 2008 by Bert DuMars in interactive marketing, internet, public speaking, social media, web 2.0
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I will be speaking at the Technology Association of Georgia (TAG) on Tuesday, Nov. 18, 2008 in Atlanta, GA. The topic is “Consulting 2.0 …. it’s all about the customer.” The discussion will focus on the following statement:
“The proliferation of Web 2.0 tools is in top gear, countless number of platforms are [...]

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Web 2.0 Summit 2008 – Kevin Kelly Video – Web Past & Future

Written on November 16, 2008 by Bert DuMars in future, internet, social media, web 2.0, web 3.0
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Kevin Kelly delivers insightful perspective on the past and future of the Internet. All data will be shared, stored in the global machine, accessible by all with sharing adding the power. A take on Charlene Li’s quote of “social networking will be like air” could go “information will be like air.” This [...]

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Will Twitter Survive?

Written on June 27, 2008 by Bert DuMars in internet, social media, twitter, web, web 2.0
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I would like to open by saying I certainly hope so. I have found it a valuable tool for me to network with other social media and interactive marketing professionals. However, again today, its performance was extremely poor and it appeared to shutdown during the middle of the day — UGH!!! [...]

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