Category Archives: strategy

Newell Rubbermaid Social Web Ecosystem Update

Written on June 8, 2009 by Bert DuMars in Facebook, Newell Rubbermaid, YouTube, interactive marketing, marketing, social web, strategy, twitter
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It has been a very busy past couple of weeks. Below is an update on Newell Rubbermaid interactive and social web marketing efforts:

Sharpie launched a new community microsite on June 1, 2009 – sharpieuncapped.com – that focuses on bringing creative Sharpie fans, content, creativity, art work, and innovative uses together in one place. [...]

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Google Advertising Strategy Developed on the Back of a Napkin

Written on July 10, 2008 by Bert DuMars in advertising, business, google, interactive marketing, marketing, strategy
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This is a very compelling way to think about the consumer, understand the environment and ecosystem and develop a visual way to explain the strategy and business model. Tim Armstrong, Google Advertising Executive, explains his methodology and advertising strategy.

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