Category Archives: Sharpie

iab MIXX New York Presentation

Written on September 24, 2009 by Bert DuMars in Sharpie, foresee results, iab MIXX, social media, social web
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I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets – Qualitative Measurement of Site Visitor Segments.
Here is a summary of the presentation:
Beyond Clickthroughs and Tweets: Qualitative Measurement of Site Visitor Segments
Successful interactive and social [...]

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From Zero to Community: Practical Advice for Growing and Nurturing an Online Community

Written on September 16, 2009 by Bert DuMars in Graco Baby, Newell Rubbermaid, Powered, Rubbermaid, Sharpie, community, social network, social web
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I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.
Rachel will be presenting her Community Maturity Model [...]

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Sharpie and Others Offer Lessons in Getting Customers Talking

Written on March 12, 2009 by Bert DuMars in Home Depot, Molson, Promo Magazine, Sharpie, interactive marketing, social media
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Susan Wassel (AKA @SharpieSusan on Twitter), PR & Communications Manager at our Sharpie brand, and I were interviewed by Brian Quinton of Promo Magazine for this in depth review of corporate brand, social media efforts: Sharpie and Others Offer Lessons in Getting Customers Talking. Nice to see the article also included other Blog Council [...]

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The Social Media And Interactive Marketing Evolution Marches On

Written on February 2, 2009 by Bert DuMars in Books, Sharpie, blog, interactive marketing, social media, thoughts, twitter
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Even in a challenging economy, the social media and interactive marketing evolution marches on. The movement to a society dominated by the online, broadband, and mobile world continues. You can see this change happening when firms like Amazon.com continue to grow and thrive in what some consider one of the worst economies in [...]

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Bernaise Source Story on Sharpie Blog

Written on December 18, 2008 by Bert DuMars in Atlanta, Newell Rubbermaid, Sharpie, blog, marketing, social media, twitter
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I find myself catching up on another excellent post by Dan Greenfield, an Atlanta, GA focused communications, PR and Technology blogger. Dan writes the Bernaise Source blog.
Dan and I were on a Technology Association of Georgia (TAG) panel together discussing “Consulting 2.0 is…All About The Customer.”
Dan also moderated an online panel on “Global Brands: [...]

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