Jennifer Leggio wrote a very nice blog post on ZDNet titled: 10 Fortune 500 Companies Doing Social Media Right. I am honored she chose to include my company Newell Rubbermaid and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name [...]
Exploring Interactive Marketing and the Social Web Landscape
Category Archives: Newell Rubbermaid
New Calphalon.com Website Launches
We launched the new Calphalon.com website today, September 19, 2009.
The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from BazaarVoice and advanced where-to-buy services from Channel Intelligence.
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted [...]
From Zero to Community: Practical Advice for Growing and Nurturing an Online Community
I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.
Rachel will be presenting her Community Maturity Model [...]
The HUB Magazine – Being Social
I was interviewed by Tim Manners of The HUB Magazine on Social Media and Social Networking topics a few weeks back. The article: “Being Social,” just came out today. The article also includes quotes and comments from:
Bonin Bough of Pepsico
Richard Binhammer of Dell
John Andrews of Collective Bias
Aaron Magness of Zappos
I am honored to have been [...]
Newell Rubbermaid Social Web Ecosystem Update
It has been a very busy past couple of weeks. Below is an update on Newell Rubbermaid interactive and social web marketing efforts:
Sharpie launched a new community microsite on June 1, 2009 – sharpieuncapped.com – that focuses on bringing creative Sharpie fans, content, creativity, art work, and innovative uses together in one place. [...]
Saturday Night Live Shout Out by "President Obama" for Paper Mate and Levolor Brands
Saturday Night Live opening skit on April 4, 2009 discussed the extension of the Federal Government Stimulus package beyond just the auto industry and financial services. The skit goes so far as to declare winning brands and companies in specific industries. Thankfully for Newell Rubbermaid, Paper Mate and Levolor brands are called out [...]
New Graco Baby Website Launches
Tonight we launched the next generation of our Graco Baby Website. This was a collaboration between Newell Rubbermaid and LBi. A lot of people from the Graco Brand, Corporate E-Business Team and LBi put in months of hard work to bring this new website to life. It was a huge accomplishment for [...]
Bernaise Source Story on Sharpie Blog
I find myself catching up on another excellent post by Dan Greenfield, an Atlanta, GA focused communications, PR and Technology blogger. Dan writes the Bernaise Source blog.
Dan and I were on a Technology Association of Georgia (TAG) panel together discussing “Consulting 2.0 is…All About The Customer.”
Dan also moderated an online panel on “Global Brands: [...]
Newell Rubbermaid Social Media Marketing Blog Posts And Articles
It has been a very active past couple of weeks for the Newell Rubbermaid social media marketing teams. We have received positive recognition for our efforts from several influential social media marketing, PR and communications bloggers. Below are a list and links to these articles and blog posts:
Fortune 500 Series: How Newell Rubbermaid [...]
Recent Posts
How Digital Channels Will Change Brand Management Forever – #FCF09
October 27, 2009
Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009
October 23, 2009
Twitter Helps Dilbert Goof Off At Work
October 6, 2009
10 Fortune 500 Companies Doing Social Media Right
September 28, 2009
New Media Atlanta 2009 – #NMATL
September 25, 2009
iab MIXX New York Presentation
September 24, 2009
New Calphalon.com Website Launches
September 19, 2009
UGA CONNECT 2009 Conference
September 19, 2009
New Rubbermaid.com Launches
September 17, 2009