I was part of a Public Relations Society of America (PRSA) (@PRSA) webinar today, June 9, 2009 from 3PM to 4PM EST – How and When to Incorporate Social Media into your next PR Program.
The webinar panel included the following industry experts:
Moderator – Peter Himler is an award winning public relations industry veteran. He is [...]
It has been a very busy past couple of weeks. Below is an update on Newell Rubbermaid interactive and social web marketing efforts:
Sharpie launched a new community microsite on June 1, 2009 – sharpieuncapped.com – that focuses on bringing creative Sharpie fans, content, creativity, art work, and innovative uses together in one place. [...]
I find myself catching up on another excellent post by Dan Greenfield, an Atlanta, GA focused communications, PR and Technology blogger. Dan writes the Bernaise Source blog.
Dan and I were on a Technology Association of Georgia (TAG) panel together discussing “Consulting 2.0 is…All About The Customer.”
Dan also moderated an online panel on “Global Brands: [...]
It has been a while since I posted anything, but today I am posting two articles that I was interviewed for. The most recent is in BusinessWeek today: How Companies Use Twitter to Bolster Their Brands written by Rachael King. I was quoted as follows:
But social media sensations are like quicksilver. Today companies [...]
This is a very compelling way to think about the consumer, understand the environment and ecosystem and develop a visual way to explain the strategy and business model. Tim Armstrong, Google Advertising Executive, explains his methodology and advertising strategy.
