Category Archives: internet

Efficient Website Redesigns: 6 Tactics to Guide Your Process

I was interviewed for the MarketingSherpa article: Efficient Website Redesigns: 6 Tactics to Guide Your Process a few weeks back and the article came out very well.
Please read down to the bottom of the article for some great resources for your website redesign efforts.
Here are the 6 Tactics:

Get user feedback from online surveys
Analyze click-stream data
Work [...]

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2008 Year End World Internet Population – 1.574 Billion

The 2008 Year End World Internet Population statistics are out and we have now reached 1.574 billion people globally using the internet. North America has the highest penetration rate with 73.1%. Asia has the highest internet population with over 650 million. Overall the internet population penetration rate is now at 23.5% and [...]

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Free Web Metrics Services & Insights

I have moved my explorations from social media back to interactive marketing and website metrics. I wanted to call out a couple of free services and sources of insightful information I have been using lately.
I believe your first stop for learning web analytics, industry best practices should be one of my favorite blogger and [...]

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Fastest Growing Internet Demographic User Group Is … The Over 70 Year Old Crowd

Per the Pew Research Center, the fastest growing Internet User demographic is the 70 year old and up crowd. This is both amazing and fantastic and shows the true power, compelling nature and ubiquity of the Internet. Here is an eMarketer report that summarizes the finding: The Online Generation Gap Narrows.
This report also [...]

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Social Media – Yes; Interactive Marketing – More Yes!!

It has been a while since I published anything of consequence on my blog, so I plan on making up for it this evening.
I spent a wonderful holiday season staying home and hanging out with the family. We found a beautiful, 14 month old, female Labrador that came home with us a week and [...]

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New Graco Baby Website Launches

Tonight we launched the next generation of our Graco Baby Website. This was a collaboration between Newell Rubbermaid and LBi. A lot of people from the Graco Brand, Corporate E-Business Team and LBi put in months of hard work to bring this new website to life. It was a huge accomplishment for [...]

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Mobile’s Role in Eighth Mass Media

This is an excellent presentation on the power of social media and the networking effect.
Mobile’s Role in Eighth Mass Media
View SlideShare presentation or Upload your own. (tags: mobile media)

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TAG – Technology Association of Georgia Speaking Engagement

I will be speaking at the Technology Association of Georgia (TAG) on Tuesday, Nov. 18, 2008 in Atlanta, GA. The topic is “Consulting 2.0 …. it’s all about the customer.” The discussion will focus on the following statement:
“The proliferation of Web 2.0 tools is in top gear, countless number of platforms are [...]

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Web 2.0 Summit 2008 – Kevin Kelly Video – Web Past & Future

Kevin Kelly delivers insightful perspective on the past and future of the Internet. All data will be shared, stored in the global machine, accessible by all with sharing adding the power. A take on Charlene Li’s quote of “social networking will be like air” could go “information will be like air.” This [...]

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The Conversation Prism

The Conversation Prism created by Brian Solis and Jess Thomas is an excellent representation of the social media ecosystem circa 2008.

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