I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and [...]
Exploring Interactive Marketing and the Social Web Landscape
Category Archives: interactive marketing
Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009
I will be attending the Forrester Leadership Board: Interactive Marketing Council Meeting in Chicago, IL October 26 and the Forrester Consumer Forum 2009 in Chicago, IL October 27-28, 2009.
The Interactive Marketing Council is a great group of eBusiness, eCommerce and eMarketing leaders from an array of different companies. I always learn a lot from [...]
Efficient Website Redesigns: 6 Tactics to Guide Your Process
I was interviewed for the MarketingSherpa article: Efficient Website Redesigns: 6 Tactics to Guide Your Process a few weeks back and the article came out very well.
Please read down to the bottom of the article for some great resources for your website redesign efforts.
Here are the 6 Tactics:
Get user feedback from online surveys
Analyze click-stream data
Work [...]
AMA Atlanta Panel Presentation: Advocacy In The Digital Age
I was honored today to be part of a panel presenting ideas, concepts and case studies related to social media, social web and interactive marketing to the American Marketing Association – Atlanta Chapter. It was an energized, sold out crowd that provided insightful and eloquent questions during the Q&A.
The panel: Advocacy in the Digital Age [...]
Newell Rubbermaid Social Web Ecosystem Update
It has been a very busy past couple of weeks. Below is an update on Newell Rubbermaid interactive and social web marketing efforts:
Sharpie launched a new community microsite on June 1, 2009 – sharpieuncapped.com – that focuses on bringing creative Sharpie fans, content, creativity, art work, and innovative uses together in one place. [...]
Corporate Marketers Blogging, Tweeting As Part Of Their Job
Jennie Phelps, Investors Business Daily, wrote a very nice article about Newell Rubbermaid’s social media/social web marketing efforts. She interviewed me about six weeks ago and wrote a nice summary and analysis on our efforts with a special focus on the Sharpie brand. The article is titled: Corporate Marketers Blogging, Tweeting As Part [...]
Sharpie and Others Offer Lessons in Getting Customers Talking
Susan Wassel (AKA @SharpieSusan on Twitter), PR & Communications Manager at our Sharpie brand, and I were interviewed by Brian Quinton of Promo Magazine for this in depth review of corporate brand, social media efforts: Sharpie and Others Offer Lessons in Getting Customers Talking. Nice to see the article also included other Blog Council [...]
UGA Grady School Social Media Ecosystem Presentation
I will be presenting on Newell Rubbermaid’s social media marketing efforts at the University of Georgia, Grady School of Journalism and Mass Communication on March 5, 2009.
I have the privilege of presenting to both Dr. Karen Russell’s and Dr. Kaye Sweetser’s classes at the Athens, GA campus.
Dr. Karen Russell’s blog is Teaching PR and is [...]
Free Web Metrics Services & Insights
I have moved my explorations from social media back to interactive marketing and website metrics. I wanted to call out a couple of free services and sources of insightful information I have been using lately.
I believe your first stop for learning web analytics, industry best practices should be one of my favorite blogger and [...]
Recent Posts
How Digital Channels Will Change Brand Management Forever – #FCF09
October 27, 2009
Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009
October 23, 2009
Twitter Helps Dilbert Goof Off At Work
October 6, 2009
10 Fortune 500 Companies Doing Social Media Right
September 28, 2009
New Media Atlanta 2009 – #NMATL
September 25, 2009
iab MIXX New York Presentation
September 24, 2009
New Calphalon.com Website Launches
September 19, 2009
UGA CONNECT 2009 Conference
September 19, 2009
New Rubbermaid.com Launches
September 17, 2009