Category Archives: google

Free Web Metrics Services & Insights

Written on March 1, 2009 by Bert DuMars in Avinash Kaushik, Compete, Quantcast, analytics, google, interactive marketing, internet, metrics
1 Comment - Leave a comment!

I have moved my explorations from social media back to interactive marketing and website metrics. I wanted to call out a couple of free services and sources of insightful information I have been using lately.
I believe your first stop for learning web analytics, industry best practices should be one of my favorite blogger and [...]

Read the full article »

Google Advertising Strategy Developed on the Back of a Napkin

Written on July 10, 2008 by Bert DuMars in advertising, business, google, interactive marketing, marketing, strategy
0 Comments - Leave a comment!

This is a very compelling way to think about the consumer, understand the environment and ecosystem and develop a visual way to explain the strategy and business model. Tim Armstrong, Google Advertising Executive, explains his methodology and advertising strategy.

Read the full article »