Category Archives: Forrester Research

How Digital Channels Will Change Brand Management Forever – #FCF09

Written on October 27, 2009 by Bert DuMars in Forrester Research, brand strategy, digital, interactive marketing
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I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and [...]

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Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009

Written on October 23, 2009 by Bert DuMars in Forrester Research, eMarketing Association, interactive marketing, social media, social web, twitter
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I will be attending the Forrester Leadership Board: Interactive Marketing Council Meeting in Chicago, IL October 26 and the Forrester Consumer Forum 2009 in Chicago, IL October 27-28, 2009.
The Interactive Marketing Council is a great group of eBusiness, eCommerce and eMarketing leaders from an array of different companies. I always learn a lot from [...]

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Preparing For UGA Technology For The Turnaround Event

Written on April 19, 2009 by Bert DuMars in Forrester Research, Georgia, ecosystem, education, new media, social media, social web
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I am very excited about participating in the upcoming University of Georgia, New Media Institute, Technology For The Turnaround: A Crisis is a Terrible Thing to Waste event on April 25, 2009 in Athens, Georgia. The event is being led by Professor Scott Shamp (@sshamp) Director of the New Media Institute (NMI blog). [...]

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The Smartest Big Brands In Social Media

Written on February 7, 2009 by Bert DuMars in Flickr, Forrester Research, Graco Baby, Groundswell, Mashable, interactive marketing, social media, twitter
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We are honored that our Graco Baby Products brand was called out as one of the 10 Smartest Big Brands in Social Media on Mashable – February 6, 2009 – by the author: Samir Balwani. Our Graco social media efforts specifically related to Flickr community building around our products was called out. We [...]

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