Social Web Ecosystem » digital http://socialwebecosystem.com Exploring Interactive Marketing and the Social Web Landscape Tue, 27 Oct 2009 13:52:00 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 How Digital Channels Will Change Brand Management Forever – #FCF09 http://socialwebecosystem.com/how-digital-channels-will-change-brand-management-forever-fcf09 http://socialwebecosystem.com/how-digital-channels-will-change-brand-management-forever-fcf09#comments Tue, 27 Oct 2009 13:52:00 +0000 Bert DuMars http://socialmediaecosystem.dreamhosters.com/how-digital-channels-will-change-brand-management-forever-fcf09 I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and include:

  • Colin Gillespie Global Director of Marketing, Lego

Here are the questions and topics we will be covering:

  • Why and how must traditional brand management change in the face of digital channels?
  • How are brands incorporating new channels into their marketing organizations?
  • How are organizations balancing global and local branding?
  • How does theh role of agencies change in the digital era?

Looking forward to meeting the other panelists and having a thoughtful and insightful panel discussion on this important topic.

]]> http://socialwebecosystem.com/how-digital-channels-will-change-brand-management-forever-fcf09/feed 0 The Hierarchy of Digital Distractions http://socialwebecosystem.com/the-hierarchy-of-digital-distractions http://socialwebecosystem.com/the-hierarchy-of-digital-distractions#comments Wed, 09 Sep 2009 13:18:00 +0000 Bert DuMars http://socialmediaecosystem.dreamhosters.com/the-hierarchy-of-digital-distractions
The above graphic provides a very interesting perspective on distractions caused by digital devices. The pyramid was developed by Chris McCandless, http://informationisbeautiful.net. Here is his blog post: The Hierarchy of Digital Distractions and a Mashable article on the graphic. Chris definitely develops some interesting and cool graphical representations. Check them all out on his blog and at Flickr.
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