Category Archives: digital

How Digital Channels Will Change Brand Management Forever – #FCF09

Written on October 27, 2009 by Bert DuMars in Forrester Research, brand strategy, digital, interactive marketing
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I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and [...]

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The Hierarchy of Digital Distractions

Written on September 9, 2009 by Bert DuMars in digital, distractions, perspective
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The above graphic provides a very interesting perspective on distractions caused by digital devices. The pyramid was developed by Chris McCandless, http://informationisbeautiful.net. Here is his blog post: The Hierarchy of Digital Distractions and a Mashable article on the graphic. Chris definitely develops some interesting and cool graphical representations. Check them all out [...]

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