Category Archives: brand strategy

How Digital Channels Will Change Brand Management Forever – #FCF09

Written on October 27, 2009 by Bert DuMars in Forrester Research, brand strategy, digital, interactive marketing
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I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and [...]

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SXSW Panel Proposal: Building a Team That Embraces Social Technologies

Written on August 17, 2009 by Bert DuMars in SXSW, brand strategy, career, panel, public speaking, social media, social web
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I submitted a panel for SXSW – South By Southwest 2010 – titled: Building a Team That Embraces Social Technologies. My co-panelist is Kami Huyse of Communications Overtones. I will add 2 additional panelists if the panel proposal is accepted.
Here is the panel description:

Event: Interactive 2010
Level: Advanced
Type: Panel [...]

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Efficient Website Redesigns: 6 Tactics to Guide Your Process

Written on July 29, 2009 by Bert DuMars in Website, brand strategy, interactive marketing, internet, redesign
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I was interviewed for the MarketingSherpa article: Efficient Website Redesigns: 6 Tactics to Guide Your Process a few weeks back and the article came out very well.
Please read down to the bottom of the article for some great resources for your website redesign efforts.
Here are the 6 Tactics:

Get user feedback from online surveys
Analyze click-stream data
Work [...]

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