It has been a very busy past couple of weeks. Below is an update on Newell Rubbermaid interactive and social web marketing efforts:
- Sharpie launched a new community microsite on June 1, 2009 – sharpieuncapped.com – that focuses on bringing creative Sharpie fans, content, creativity, art work, and innovative uses together in one place. USA Today ran a nice article on the effort: Ad Track: Signing On To Social Media; An Alluring Reader Inquiry. The Sharpie brand also received a lot of attention in a recent Investors Business Daily article: Corporate Marketers Blogging, Tweeting As Part Of Their Job. Also, check out the Sharpie Facebook Fan Page and @SharpieSusan on Twitter.
- Rubbermaid launched a new branded microsite on June 1, 2009 – easyfindlids.com – with several social web capabilities including a button for consumers to share Rubbermaid food storage Easy Find Lids on Facebook. The microsite also displays links to the Rubbermaid Facebook Fan Page and Twitter account.
- Graco also launched a Facebook Fan Page during the past few weeks. This is another component to the social web marketing strategy and engaging with the community where it lives. You can also engage with Graco through the Graco Baby Blog and Graco Baby Twitter Account. Finally, check out the Graco Baby microsites: My SweatPeace and Ready For The Road Ahead.
I also wanted to provide an update on the various places where you can find out more about Newell Rubbermaid brands in the social web ecosystem.
Newell Rubbermaid Brands on YouTube:
Newell Rubbermaid Brands on Facebook:
Newell Rubbermaid Corporate Fan Page – Corporate Communications and Recruiting
BernzOmatic MAPP Propane and Butane powered Torches and Lighters
Irwin Industrial Tools UK Ultimate Tradesman Challenge
Irwin Vise Grip Appreciation Society
Parker Gentleman’s Club Fan Page
Newell Rubbermaid Blogs:
Graco Baby – From The Heart
Rubbermaid – Adventures In Organization
Sharpie – Uncap What’s Inside
Newell Rubbermaid Twitter Accounts:
I will make updates to this list as we increase our presence in the social web ecosystem.
June 9, 2009 Update:
Sharpie “Uncap What’s Inside” integrated marketing campaign additional articles:
- PRNewswire: Sharpie Challenges Consumers to “Uncap What’s Inside” with New Multi-Channel Marketing Campaign
- Chicago Sun-Times: Sharpie Uncaps Its Creativity
You guys are really making a success of social media. If we could get a SocialMediaCamp together for Atlanta, your team would be the headliners!
Thank you for the comment and thoughts on a Social Media Camp. We are trying to get a Blogwell (http://gaspedal.com/blogwell/) event in the Atlanta area later this year. If that happens, will be a great place to share insights, strategies and tactics. Also, as you can tell from the list of places where you can find Newell Rubbermaid in the social web ecosystem, we are in a lot of different places. We are still doing a lot of experimentation and trying to determine what works and what is strategic.
Thanks again for your comment.