I will be on a panel today at the Forrester Consumer Forum 2009 in Chicago, IL October 27, 2009. The panel is titled: How Digital Channels Will Change Brand Management Forever: A Panel Discussion for Customer Intelligence & Marketing Leadership Professionals. The panel will be moderated by Lisa Bradner (@lisabradner) of Forrester and include:
- Jim Cuene: Director of Interactive, General Mills
- David Deal: VP of Marketing, Razorfish
- Colin Gillespie Global Director of Marketing, Lego
- David Kirven, Director of Brand Strategy, Intuit
Here are the questions and topics we will be covering:
- Why and how must traditional brand management change in the face of digital channels?
- How are brands incorporating new channels into their marketing organizations?
- How are organizations balancing global and local branding?
- How does theh role of agencies change in the digital era?
Looking forward to meeting the other panelists and having a thoughtful and insightful panel discussion on this important topic.
