I was interviewed for the MarketingSherpa article: Efficient Website Redesigns: 6 Tactics to Guide Your Process a few weeks back and the article came out very well.
Please read down to the bottom of the article for some great resources for your website redesign efforts.
Here are the 6 Tactics:
- Get user feedback from online surveys
- Analyze click-stream data
- Work from a well-defined brand strategy
- Assign at least one (Full-Time) in-house person to oversee the project
- Focus redesign on improving common problems
- Aim to satisfy the majority of visitors
Hey Bert,
Great article and many useful tips. Glad to have your hand guiding my team as we tackle this process.
Kamie Eckert
Kamie – Thanks for the comment and working with your team is a joy. A lot of what was written in the article is based on your project. I am very excited about the upcoming launch.
I chanced upon to view your blog and found it very interesting. Great … Keep it up!