Bert DuMars is Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) a global marketer of consumer and commercial products that touch the lives of people where they work, live and play.
Mr. DuMars joined Newell Rubbermaid in 2007 and is responsible for directing and coordinating eMarketing, eCommerce and Social Media Marketing initiatives for Newell Rubbermaid’s externally-facing online efforts.
Overseeing the eBusiness shared services that include a global, enterprise web platform, and standard processes, technologies and metrics across the company’s brand sites. He also coordinates and integrates eBusiness efforts between business units, Corporate IT and strategic outsource partners.
During his tenure at Newell Rubbermaid, the following web properties (redesigns, new sites & blogs) have been successfully launched:
- Ace For Men – September 2007: http://www.aceformen.com/
- Amerock – November 2007: http://www.amerock.com/
- Galleria Hardware – November 2007: http://www.galleriahardware.com
- Lenox – November 2007: http://www.lenoxtools.com/
- Sharpie – March 2008: http://www.sharpie.com
- Graco Baby Blog – January 2008: http://blog.gracobaby.com/
- Rubbermaid Blog – February 2008: http://blog.rubbermaid.com/
- Graco Baby Ready for the Road Ahead – July 2008: http://www.readyfortheroadahead.com/
- Sharpie Blog – November 2008: http://blog.sharpie.com/
- Graco Baby – December 2008: http://www.gracobaby.com/
- Newell Rubbermaid – April 2009: http://newellrubbermaid.com/
- Rubbermaid Easy Find Lids – June 2009: http://www.easyfindlids.com
- Sharpie Uncapped – June 2009: http://www.sharpieuncapped.com
- Dymo LabelWriter – June 2009: http://www.labelwriter.com
- Rubbermaid – September, 2009: http://www.rubbermaid.com
- Calphalon – September, 2009: http://www.calphalon.com
- Dymo – November, 2009: http://www.dymo.com
Prior to joining Newell Rubbermaid, Mr. DuMars was the Director, Electronic Tax Administration (ETA), for the Internal Revenue Service (2004 to 2007), where he grew the eFile program by 30% from 61.5 to 80 million returns and led the redesign of www.irs.gov expanding visits by 28% to 197 million.
Prior to the IRS he was the Global Director, E-Business Group at Trend Micro, Inc. a content security and anti-virus company. Mr. DuMars also has experience in Services and Product Marketing at Intel Corporation, Strategic Marketing at Dell Corporation, network technologies Instructor for Learning Tree International, startup experience as founder and CEO of an ecommerce business, and Network Engineering and Data Center Management at Southern California Edison, San Onofre Nuclear Generating Station.
Mr. DuMars earned a Bachelor of Arts in History from Pomona College in 1984 where he played 4 years of NCAA Division III varsity basketball, and a Masters in Business Administration from the University of Michigan, Ross School of Business in 1996.
