Jennifer Leggio wrote a very nice blog post on ZDNet titled: 10 Fortune 500 Companies Doing Social Media Right. I am honored she chose to include my company Newell Rubbermaid and a quote from me in that list. Some excellent companies are included on the list: Intel, Cisco, EMC and Fedex to name [...]
Exploring Interactive Marketing and the Social Web Landscape
Monthly Archives: September 2009
New Media Atlanta 2009 – #NMATL
I am attending and will be on a panel at the first ever New Media Atlanta conference at the Georgia Tech Research Institute Conference Center in Atlanta, GA.
The keynote speaker is Chris Brogan (his blog: chrisbrogan.com) and I had the opportunity to spend a few minutes with him. He also autographed his new book [...]
iab MIXX New York Presentation
I presented with ForeSee Results at the iab MIX Conference & Expo in New York City on September 22, 2009. Our presentation was titled: Beyond Click-throughs and Tweets – Qualitative Measurement of Site Visitor Segments.
Here is a summary of the presentation:
Beyond Clickthroughs and Tweets: Qualitative Measurement of Site Visitor Segments
Successful interactive and social [...]
New Calphalon.com Website Launches
We launched the new Calphalon.com website today, September 19, 2009.
The new design is focused on the Culinary Lifestyle and integrates consumer generated product reviews from BazaarVoice and advanced where-to-buy services from Channel Intelligence.
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce Server, Microsoft SQL and Biztalk server platform hosted [...]
UGA CONNECT 2009 Conference
I attended University of Georgia, Grady College, CONNECT 2009 conference today, September 19, 2009 in Athens, GA. Porter Novelli is the lead sponsor for the conference.
Panelists and audience debated the value and impact of social media communications.
The hashtag for the conference is #connect. You can also find out more about the conference, speakers [...]
New Rubbermaid.com Launches
We launched the new Rubbermaid.com website last night, September 16, 2009.
The new design is focused on home organization solutions and integrates consumer generated product reviews from BazaarVoice, advanced where-to-buy services from Channel Intelligence, and affiliate marketing services from Commission Junction (@CJnetwork).
The site was developed by LBi Atlanta (@LBi_Atlanta) on a Microsoft Office SharePoint Server, Commerce [...]
From Zero to Community: Practical Advice for Growing and Nurturing an Online Community
I will be on a webcast tomorrow, September 17, 2009 at 3PM Eastern with Aaron Strout, CMO at Powered, and Rachel Happe, Principal and Founder, The Community Roundtable (@theCR). We will be presenting: From Zero To Community: Practical Advice for Growing and Nurturing an Online Community.
Rachel will be presenting her Community Maturity Model [...]
New Marketing Ecosystem And Three Spheres of Web Strategy
I like the poster that Mullen marketing agency developed depicting The New Marketing Ecosystem (see below). This is a comprehensive view of all the touchpoints and complexities of connecting with today’s consumer. I have this poster hanging in my office.
I also like the perspective Jeremiah Owyang (@jowyang) provides on Web Strategy with his [...]
The Hierarchy of Digital Distractions
The above graphic provides a very interesting perspective on distractions caused by digital devices. The pyramid was developed by Chris McCandless, http://informationisbeautiful.net. Here is his blog post: The Hierarchy of Digital Distractions and a Mashable article on the graphic. Chris definitely develops some interesting and cool graphical representations. Check them all out [...]
The HUB Magazine – Being Social
I was interviewed by Tim Manners of The HUB Magazine on Social Media and Social Networking topics a few weeks back. The article: “Being Social,” just came out today. The article also includes quotes and comments from:
Bonin Bough of Pepsico
Richard Binhammer of Dell
John Andrews of Collective Bias
Aaron Magness of Zappos
I am honored to have been [...]
Recent Posts
How Digital Channels Will Change Brand Management Forever – #FCF09
October 27, 2009
Forrester Consumer Forum 2009 and eMarketing Conference Atlanta 2009
October 23, 2009
Twitter Helps Dilbert Goof Off At Work
October 6, 2009
10 Fortune 500 Companies Doing Social Media Right
September 28, 2009
New Media Atlanta 2009 – #NMATL
September 25, 2009
iab MIXX New York Presentation
September 24, 2009
New Calphalon.com Website Launches
September 19, 2009
UGA CONNECT 2009 Conference
September 19, 2009
New Rubbermaid.com Launches
September 17, 2009