Monthly Archives: February 2009

We’re Getting Killed By Customer Reviews Online

Written on February 10, 2009 by Bert DuMars in Dilbert, Ratings and Reviews, interactive marketing, social media
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This is one of the best and most appropriate Dilbert comic strips I have seen in a long time. Extremely relevant and important to read and think about when you put product and services Ratings and Reviews on your branded website. Read, think and have a little laugh too.

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The Smartest Big Brands In Social Media

Written on February 7, 2009 by Bert DuMars in Flickr, Forrester Research, Graco Baby, Groundswell, Mashable, interactive marketing, social media, twitter
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We are honored that our Graco Baby Products brand was called out as one of the 10 Smartest Big Brands in Social Media on Mashable – February 6, 2009 – by the author: Samir Balwani. Our Graco social media efforts specifically related to Flickr community building around our products was called out. We [...]

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Fastest Growing Internet Demographic User Group Is … The Over 70 Year Old Crowd

Written on February 3, 2009 by Bert DuMars in demographics, interactive marketing, internet
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Per the Pew Research Center, the fastest growing Internet User demographic is the 70 year old and up crowd. This is both amazing and fantastic and shows the true power, compelling nature and ubiquity of the Internet. Here is an eMarketer report that summarizes the finding: The Online Generation Gap Narrows.
This report also [...]

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The Social Media And Interactive Marketing Evolution Marches On

Written on February 2, 2009 by Bert DuMars in Books, Sharpie, blog, interactive marketing, social media, thoughts, twitter
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Even in a challenging economy, the social media and interactive marketing evolution marches on. The movement to a society dominated by the online, broadband, and mobile world continues. You can see this change happening when firms like Amazon.com continue to grow and thrive in what some consider one of the worst economies in [...]

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