A very good explanation of social media. I like the CommonCraft approach to explaining complex concepts like social media in easy-to-understand, short videos. This one is very nice and more can be found on YouTube or at their website.
Read the full article »
I have been asked to speak at the University of Georgia CONNECT Public Relations and Social Media Conference September 20, 2008. I have Paull Young of Converseon to thank for connecting me with Karen Russell at the University of Georgia. As much as I enjoy speaking on interactive marketing and social media, I [...]
Read the full article »
This is a right-to-the-point discussion on the impact of customer reviews and ratings to the operations of a company. Once customer reviews and ratings are occuring the culture of the company will begin to change and eventually feed off of those insights down to the operational level.
Read the full article »