Very good, in depth interview with Josh Bernoff of Forrester on how to be a successful change agent implementing Social Media strategies at your business.
Exploring Interactive Marketing and the Social Web Landscape
Monthly Archives: May 2008
C.K. Prahalad – The New Age of Innovation: Driving Cocreated Value Through Global Networks
I was reading some BusinessWeek articles when I stumbled upon these video interviews with C.K. Prahalad. I thought he made some very important points on the importance of social networks and their impact on product and services innovation. I have been a long-time fan of C.K. going back to my days at the University of [...]
Ning’s Infinite Ambition — Viral Networks — Viral Expansion Loop — Social Networking Start-Ups | Fast Company
Fast Company’s Adam L. Penenberg wrote a very interesting article on Ning and its potential as the next step in social media networks. The obvious appeal of having ones own social media site dedicated to their own interests and passions is quite compelling. It will be very interesting to track and monitor as [...]
ForeSee Results – True North
I am speaking at ForeSee Results – True North Conference in Ann Arbor, MI. I am speaking on “Keeping Management’s Attention on the Customer.” Should be an excellent conference. Small and very focused on online customer satisfaction and its impact on the purchase funnel.
I have used ForeSee Results for several years. [...]
Here Comes Another Bubble v1.1 – The Richter Scales
Very funny video on the impact of yet another bubble in Silicon Valley.
They Call Me Air Traffic Control
I have been working on developing enterprise services specifically related to social media and interactive marketing. A major part of this effort is educating our brands by running webinars and in-person meetings between potential vendors and our brands. I have been described now several times as “Air Traffic Control” for these programs and [...]
Friending, Ancient or Otherwise
Moving from long emails to Twitter may be instinct driven in the human race. The question is, what is next? How will communications evolve from here? Mind-to-Mind? A distinct possibility…
Read this New York Times article to learn more.
Information R/evolution Video
Another excellent video from Kansas State University Ethnographer Dr. Michael Wesch.
Here are some reference websites to check out after you watch the video:
Michael Wesch YouTube Channel
Kansas State University digital ethnography working group
Web 2.0 … The Machine is Us/ing Us
The history of Web 2.0 in 4 minutes and 31 seconds. All I can say is WOW!!!
Marketing@Google: Mohanbir Sawhney – Marketing As Conversation
Mohanbir Sawhney is a brilliant marketer who presented on Brand Building and Brand Strategy at Google. Very insightful discussion. He brought up a key point/issue right a the beginning of the presentation – Contextual Marketing. As he states: his 12 year old daughter does not understand why Google does not know who she is. For [...]
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