Monthly Archives: April 2008

Cloud Computing. Available at Amazon.com Today

Written on April 29, 2008 by Bert DuMars in Uncategorized
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I found this Wired article very informative and enlightening on the Cloud Computing or Software-as-a-Service (SaaS) or Hardware-as-a-Service (HaaS) ecosystem. I personally believe we are quickly moving to an online world of services where business decision makers can select, mix-and-match (mashup) and competitively bid for interactive marketing services instead of technologies. This will [...]

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P&G Social Media Panel

Written on April 28, 2008 by Bert DuMars in Uncategorized
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I was invited by Stan Joosten at P&G to participate on a Interactive Marketing and Social Media panel with Lisa Bradner from Forrester Research and Bob Pearson from Dell today. The discussion was lively and timely and the P&G attendees had some very insightful questions. I think the one that has been sticking [...]

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First Blog Post

Written on April 27, 2008 by Bert DuMars in Uncategorized
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I have been an active reader of Blogs for quite a while and felt it was time to start my own. I am a Vice President E-Business and Interactive Marketing for Newell Rubbermaid (NYSE: NWL) and am in the process of helping our brands explore the Interactive Marketing and Social Media ecosystem. I [...]

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